Sera Fine Silk

Francesca Serafin decided to fully dedicate herself to Serà fine silk and turned her hobby into a full-time business. During this transition, she also decided to design her own silk patterns instead of using old ones. A name and a logo were also born. The name Serà fine silk is a play on words using the founder's surname, Serafin. It expresses the fine nature of the brand and her passion for silk. The logo is based on an antique mirror that Francesca refurbished to use as a decoration. Its shape is reminiscent of royal estates and its golden color implies elegance. The combination of the name and logo helped the brand get off to a quick start and grow its presence. The company quickly expanded, offering a variety of suspended, printed, and braided ties, scarves, and bow ties, as well as pocket squares.

Based in Milan, Italy, and producing in Como, Italy, the company represents Italian culture and craftsmanship in all its products. Francesca uses the world around her to find inspiration for her designs. She grew up in Verona, Italy, one of Italy's most important wine-growing regions. Therefore, she was inspired to create a collection of pocket squares based on Italian wines. She also loves to travel Italy, which inspired the Italian Islands pocket square collection, based on most islands in both the north and south of the country. Finally, her Italian flowers pocket square collections stemmed from her interest in gardens and spending time outdoors. All of these products are designed, produced, and packaged in Italy by Italians, guaranteeing only the highest quality.