King C-Gillette

The trust placed in our word is as important as the trust placed in our product – they go hand-in-hand. Recently there has been a lot of talk about Gillette – our claims, our technology, our prices, our marketing – essentially about us as the people who work here and what we stand for. So we want to talk directly to you about a few things we genuinely care about.

First, shaving is our passion, and we don’t mean the act of shaving every morning. We mean shaving as a science. To us, every detail matters. We have over 60 precise quality checks from the raw material to the final cartridge, and it has to pass every time or it will never leave our facilities. We don’t know of another razor maker in the world with that standard. We work hard every day so our best razors are better than all others, because we want to give you the best shave possible and exceed your expectations every time. Why is this important? Because we want you to start every day confident that you’re using the best razor for the job without worrying about the correct shaving technique or irritation from repackaged low-quality razors with a fancy name and website.

Second, being the best isn’t always good enough, and you’ve told us our blades can be too expensive. We heard you. Starting April 1, you can find most Gillette blade refills in the United States at lower prices online and in most retailers. This isn’t just a temporary promotion, it’s a real price reduction. For the same products you’re used to – no compromise on quality, period. Actual retail prices are entirely at the discretion of the retailer, as is industry standard, and you can find an overview of our products and prices here.

Finally, we’re thrilled that over 200,000 people have switched back to Gillette in the last few weeks. Many of you tried different products and we’re proud that you returned to the Gillette quality you know you can trust. It’s also a fact that between November 2013-October 2015, over half of the people who tried one of our competitors didn’t make another purchase – this was even before we began our Welcome Back offer last year. We know some competitors might not like this, but ultimately, the quality of the shave is what matters most.

We are working hard. For over 115 years we’ve been built on the values of quality, innovation, and trust, and that’s something we don’t plan on changing.

Thank you for trusting us with your face every day.

- The faces behind the blades, the men and women of Gillette -