Cella

 In the years when barbers were the main point for a sense of pleasure and well-being, Cella Italy soon became a reference point for style in the Italian shaving world when it opened in the heart of Milan. In 1899, Cella's master soapmakers combined high quality standards with extensive experience and passion for excellence to create a product line for men and professional barbers.

 In the 50s and 60s, he became famous on the radios with his commercials and jingle songs. In no time, the iconic brand ambassador - smiling Felice - found the way to each Italian man's home and made sense of morning routines with his own true story: "CELLA EXTRA EXTRA PURISSIMA"